When you are ready to take your content further than just written blog posts you might want to consider video marketing. In particular a great way to create video content is by using talking head video.
Using video is a great way to connect with potential customers as well as show what you know.
I use talking-head videos. These are videos that just contain the top part of my body. Usually shoulder and up.
I record a topic and then add it to the Zestizm YouTube channel.
In the video below MrFilmideo he explains how to setup a great talking head video
Some of the tips he shares includes:
- Make sure you have lighting and you light your scene with diffuse lighting. I got myself two professional video lighting boxes.
- Put the camera on a tripod. Nothing worse than watching a video that shakes.
- Make sure the camera is on the same eyeline so the camera is looking at the same height as your eyes
- Avoid the internal microphone of the camera. use an external microphone
- Stand the camera 2.5 metres (98 inches) away
- Make sure you record HD 1920 x 1080. I had to buy a new Panasonic X920 HD camcorder because my old sony one didn’t record HD navigate to this site. It has been a learning curve for me.
Talking Head Video
Why make a talking head video?
When you are learning how to create, record and edit video it is a time consuming process. You might wonder why you should bother. How does a talking head video help your business?
In the video below Problogger’s Darren Rowse goes through some of the reasons he loves producing video including:
- The personal connection – people feel like they know you because they see your face and hear your voice
- Video can make a great impression.
- Engage with a different type of audience compared to those who just read your blog text. Some people learn better through seeing and hearing than from reading.
- certain types of messages do better via video than through text e.g. gardener or craft.
- Having video and text can lead to higher conversions and different types of engagement.
I am currently putting together a new talking head video that includes my lights and microphone. In the past I relied on the internal mic of the camera and room lighting. Now I know better I can do better.
My Zestizm Channel
Zestizm is my brand. I sell my network marketing business products through this brand.
I use my videos to make a video and leave links in the description to cover what I do.